I guess this is has been on the cards for a while now, and probably isn't that surprising if you have done any camping in Europe (plastic bottles being the staple of camping ground bottle stores). Still interesting all the same.

I guess it all comes down to the context. I mean, for things like camping, or picnics, or backyard bbq's plastic bottles actually make lots of sense...just don't plan on cellaring!

A UK supermarket is trialling an Australian wine and another from New Zealand that are packaged in tradionally-shaped bottles made from polyethylene terephthalate (PET).

Sainsbury trials imported wine in PET bottles.