Backdoorwine News

International Screwcap Initiative

0 comments | Sunday, January 08, 2006

Vinosense is on a tear, today they link to a Decanter piece on the International Screwcap Initiative:

The New Zealand Screwcap Initiative is going global - and they are now training their sights on the world's red wines.

The International Screwcap Initiative (ISI) is an extension of the activities of the New Zealand Screwcap Initiative, a loose affiliation of quality producers who banded together in 2002 to promote the benefits of the closure.

While the screwcap movement has proved popular in the New World, particularly in New Zealand and Australia, producers elsewhere have been more resistant to the idea. [read the rest]

Personally I can't understand the issue here...I want the best possible technology to protect my investment, and I am willing to bet that the perceived marketing issue turns out to actually be an opportunity for the first forward thinking 'old world' producers to switch to screwcaps as a quality point of difference.

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